by Greg Mischio | Nov 10, 2023 | Content
As more B2B companies see the value of videos in their content marketing, many are also struggling with how to create those videos efficiently. In a recent report from the Content Marketing Institute, for instance, 57% of marketers in the manufacturing sector said...
by Greg Mischio | Apr 7, 2022 | Content
A major struggle for content marketers is getting input from the experts in your company. I’m offering a few tips that help the process, and I’ve reached out to others for some additional strategies. Great content requires great insights. From the smallest print...
by Greg Mischio | Jun 18, 2021 | Content, Tools
Are you writing a blog post just for the fun of it? Heck no: You’re writing to create content that customers will love AND helps you stand out from the competition. Our blog post checklist ensures you’ll achieve both goals with every piece of blog content. With each...
by Greg Mischio | Dec 8, 2020 | Content
If eyes are the window to the soul, then content is the window to your website’s effectiveness. That’s why our Content Scorecard is such an effective tool for evaluating and benchmarking your content marketing efforts. Content is obviously the backbone for content...
by Greg Mischio | Sep 16, 2020 | Content
What do you do if you’re trying to create great content for a technical audience, and you don’t have the technical background the subject matter demands? Here’s a number of tactics from Winbound and some other top writers, including the #1 thing writers need to keep...
by Greg Mischio | Mar 1, 2019 | Content
You spend a ton of time creating a post so it will rank in Google. But people may never visit your post unless they click through on the result that shows in the Search Engine Results Page (SERP). In fact, improving that click-through rate will not only get people to...