by Greg Mischio | May 15, 2024 | Strategy
With more of the sales process occurring online, manufacturers must now integrate digital marketing strategies into their approach. But if you’re a sales-oriented company, how do you create a marketing plan that also includes your sales team? For most manufacturers,...
by Greg Mischio | Dec 12, 2023 | Perspectives, Strategy
Why do I read business books? The obvious reason is to learn new ideas, strategies, and tactics. But this quote from Marcel Proust seems more accurate, especially for me in 2023: “Every reader, as he reads, is actually the reader of himself. The writer’s work is only...
by Greg Mischio | Jul 31, 2023 | Strategy
Any executive about to embark on a new initiative needs to know the fundamentals of how it works. But when it comes to digital marketing, many industrial manufacturing executives fail to act because they struggle with both the concepts and the technology. This...
by Greg Mischio | Mar 10, 2023 | Strategy
A competitive analysis is essential for any business initiative. But too often, companies think only of their direct competitors. As you’re assessing the competition, you may be surprised to find your biggest competitors aren’t always who you think. Here’s a...
by Greg Mischio | Oct 20, 2022 | Strategy
“I don’t think we’re ready to start a marketing program yet.” That’s one of the common objections we hear when we talk to sales-oriented companies about launching a digital marketing initiative. They are in agreement this is something they need to do. They’ve...
by Greg Mischio | Apr 29, 2022 | Strategy
Let’s finally put an end to this statement: The customer is always right. The phrase, for better or worse, has long been associated with the hospitality industry, and the gist of it was simple: No matter what the customer wants, you deliver. That seems to make sense...
