by Greg Mischio | Mar 10, 2023 | Strategy
A competitive analysis is essential for any business initiative. But too often, companies think only of their direct competitors. As you’re assessing the competition, you may be surprised to find your biggest competitors aren’t always who you think. Here’s a...
by Greg Mischio | Oct 20, 2022 | Strategy
“I don’t think we’re ready to start a marketing program yet.” That’s one of the common objections we hear when we talk to sales-oriented companies about launching a digital marketing initiative. They are in agreement this is something they need to do. They’ve...
by Greg Mischio | Apr 29, 2022 | Strategy
Let’s finally put an end to this statement: The customer is always right. The phrase, for better or worse, has long been associated with the hospitality industry, and the gist of it was simple: No matter what the customer wants, you deliver. That seems to make sense...
by Greg Mischio | Oct 27, 2021 | Strategy
With more of the sales process occurring online, manufacturers must now integrate digital marketing strategies into the mix. Here’s how to create a manufacturing marketing plan that helps you adapt to more online buyers AND integrates your sales team into the mix....
by Greg Mischio | Sep 13, 2021 | Strategy
There are four reasons why manufacturers have always been sales-driven organizations. Let’s take a look at why a digital newcomer has shaken up the traditional approach. Manufacturing has always been a realm of the salesperson. Relationships and deals have always been...
by Greg Mischio | Aug 30, 2021 | Strategy
Manufacturers never used to put much stock in marketing. Your salespeople were the ones who brought in the business. But times are changing. The mindset used to be that you needed a marketing department to create a logo, a nice looking website, and a booth at the...
