by Greg Mischio | Jun 29, 2021 | Management
Why are we making marketing so difficult? Why do we spend hours agonizing over strategy, branding, and focus when one person has a simple answer to our question? It’s the customer. Whenever we get in a jam, we just need to ask the customer. Because they have the...
by Greg Mischio | May 14, 2021 | Management
If you’re a typical marketing manager, you are likely checking your email and Slack messages all day, and maybe even well into the night. This consumes too much time, but more importantly, it’s not a smart way to manage a team of “knowledge workers.” “Knowledge work”...
