by Greg Mischio | Aug 26, 2024 | Sales and Marketing
Marketing’s role in business development isn’t just to build brand awareness and generate leads. It can also be used to improve your sales team’s performance. If you’re a manufacturer and you’re considering a digital marketing approach, you’ve probably heard that...
by Greg Mischio | Jul 16, 2024 | Manufacturers, Sales and Marketing
I see a lot of manufacturing leaders give up on their marketing efforts because they’re not seeing immediate results. Imagine if Henry Ford had operated in the same manner. It took Henry Ford five years and 19 different models before he created the Model T in 1908. It...
by Greg Mischio | Jan 4, 2024 | Sales and Marketing
“To be everywhere is to be nowhere,” goes the old saying. If you’ve had a sales or marketing effort fall short, you may have had an “everywhere” campaign that targeted everyone but generated no valuable responses. Trying to send a message to everyone...
by Greg Mischio | Sep 22, 2022 | Sales and Marketing
Winbound has undergone a rebrand. It’s been twelve years in the making, but it didn’t require a new logo, a new color scheme, and a multi-million dollar rollout. Instead, it included the addition of just one word: Sales. Winbound is now a Digital Sales and Marketing...
by Greg Mischio | Sep 6, 2022 | Sales and Marketing
According to a report from the Content Marketing Institute, only 33% of manufacturers report that they’ve generated sales from their content marketing. It’s no wonder this is considered such a sales-driven industry. Actually, I nearly missed that number the first time...
by Greg Mischio | Aug 8, 2022 | Sales and Marketing
There’s an endless array of stats documenting the opportunity loss that occurs when sales and marketing aren’t aligned. Leads squandered, time wasted … the list goes on. But no one talks about loss of revenue. They should, because research indicates that a lack of...
