by Greg Mischio | Oct 23, 2019 | Metrics
In the age of big-data driven businesses, LinkedIn’s Sean Callahan notes that it’s really “small data” that should be the focus of marketing departments. Callahan, who is the Director of Content Marketing for LinkedIn, co-wrote the book The Big Data-Driven Business...
by Greg Mischio | Sep 28, 2015 | Metrics
Evaluating marketing is all about results, right? But what are the important metrics a small business or a mid-sized business should set for its content marketing? Let’s focus on what types of metrics are actually achievable, then stake out the key numbers to...
