Compare Winbound vs. Other Marketing Options
As you’re considering marketing options for your company, it helps to understand your options. That’s why we’ve created a number of side-by-side comparisons, including:
Each comparison below includes pros and cons, as well as a chart you can use to make side-by-side comparisons.
Status Quo vs. Winbound
The status quo, in this example, is to rely entirely on sales and use little or no digital marketing.
This would be the preferable choice if you are planning on retiring soon or you think your sales-only approach can buck the trend where more and more of the customer journey takes place online.
The status quo is based on the belief that all things will stay the same. However, just keep in mind one eternal rule of business: A business can only grow or shrink; it can never stay the same.
Lead Generation Company vs. Winbound
Companies that just want more qualified leads often consider hiring a lead generation service.
The idea is that a lead gen company will get you new leads immediately. It can quickly increase the amount of outbound phone calls you make, with minimal setup required (although that may vary depending on your offering).
However, a lead generation company won’t do much to ultimately help you improve your online presence. As the effectiveness of cold-calling and trade shows declines, the lead gen option looks to overcome the problem by simply adding more cold-calling and cold-emailing to the efforts.
|Lead Generation Company
For an in-depth look at the costs of using a lead generation company, and if it’s worth the money, check out our blog post “Should I use a lead generation company?”
Internal Marketing Department vs. Winbound
Companies who understand the need to find new business in the digital territory may just decide to build their own internal marketing department.
We believe this is ultimately one of the best decisions you can make if you have deep resources.
An internal team can dedicate themselves full time to the cause; gain deeper product and service knowledge over time; and have more immediate access to your organization.
However, this must be balanced with the significant cost required to build an internal team. You’ll likely have to start with hiring strategic generalists to manage the program, and no matter how big your team grows, some degree of outsourcing will be required in the highly specialized field of digital marketing.
You’ll also need an HR element dedicated to recruiting and retaining this team. And the cost will be significantly more to employ a full team.
|Internal marketing department
For an in-depth look at building your own internal agency, check out our post “Should I outsource my marketing or build an in-house team?”
Other Marketing Agencies vs. Winbound
Marketing agencies come in all shapes and sizes. If you do look at other agencies, consider some specific advantages of Winbound:
- We are built specifically for sales-oriented companies with some or no marketing resources.
- We are not here to eliminate your sales team; we are here to make them better and expand their role in marketing.
- We specialize in manufacturing, but our approach works with any B2B company with complex services.
- Our pricing is extremely competitive when you consider the full range of deliverables.
- Our goal is to become a profit center, not a marketing expense, and our system is designed to make that happen.
- We have a proven track record for success with other clients.
Why does our focus on being aligned and integrated with your sales team matter?
According to an Aberdeen Report, companies that have sales and marketing alignment can experience more than a 20% increase in revenue, but those that aren’t aligned can experience a 4% decrease in revenue.
So if you’re looking at other marketing agencies and they aren’t talking to you about aligning with sales, their marketing approach could already face a 25% handicap before they even get started!
Schedule a call and see how you (and your competition) are performing online!
Set up a one-on-one introductory call with us, and together, we’ll review how our Digital Twin Framework can work for you. We’ll also provide you with:
- Digital metrics about your website performance vs. your competitors’
- A scored evaluation of your website content
- Your projected timeline to results with our Digital Twin framework
Send us your info and let’s schedule a call!
"*" indicates required fields