About Winbound

Helping small marketing teams since 2010.

Winbound was created to fill a gap in the marketplace. With the rise of digital marketing, small marketing teams found themselves struggling to keep up with the specialized knowledge and expertise that was transforming marketing. 

We created Winbound, a systematic approach to digital marketing designed specifically for small marketing departments. Not only have we delivered exceptional results for our clients, we’ve become an intrinsic part of their marketing teams.

Our Team

Greg Mischio 

Founder – Strategist – Writer – Speaker

“After working for years as a freelancer and for other companies, I decided to create Winbound. I had been doing content marketing for a small group of clients and seeing great success. I knew more small marketing teams needed us.

We love the close relationships we build with clients. Beyond all the digital stuff, this is really all about helping people make genuine connections with other people.  And we’re big fans of people!” 

Loves: Family (wife Sharon, son Sam, daughter Anna, and a slew of pets) – movies (drama and superheroes) – dining out – books (business in the AM, fiction in the PM) – basketball (love to play, love to watch) – craft beer – great conversation – fun times. 

Jason Sweet

Content Writer

“At Winbound, I’ve been able to combine writing and client attention (two things I love) with the power of data and strategy (two things small marketing teams are often missing).

Sure, we help companies create content that generates connections and results. But you know what really drives me? Being there for our clients so they can enjoy their jobs – and their lives – just a little bit more.” 

Loves: Family (wife Cree and her great kids, Dusty, Casey, and Lili) – cat (Hans) – food, both cooking and eating it – burning off the food with exercise – trees, rain, birds feeding their babies – dark lagers and light roast coffee – books to inform, challenge, or calm me.

Ryan Olestro

Marketing Specialist

“I’ve always been driven to empower others. Working at Winbound, I get to put my marketing skills to work empowering businesses to reach new audiences and explore new opportunities to build their brands.”

Loves: My wife, my two cats Merry and Pippen (who are also the inheritors of my estate* estate pending) – I’m a sucker for mystery novels – yoga – brazilian ju jitsu – video games – activism – and exercising my creativity wherever it finds a home.

Rulena Guenther

Digital Production Specialist

“Knowing we help our clients help their customers is very rewarding. It’s not about having a product to sell, it’s about building relationships and creating solutions to fulfill needs.”

Loves: Husband Jon and children Caleb and Katelyn – sports (especially playing football, running, and anything my kids are participating in) – playing piano – reading Dorothea Benton Frank novels – reality TV – traveling.

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Madison, WI 53705


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