Presentations on How to Succeed in Manufacturing Sales and Marketing

With over 70% of the customer journey taking place online before a meaningful interaction with the sales team, manufacturers have to get their message online. In his presentations, Greg Mischio will show sales-driven manufacturers how they can:

• Create a web presence
• Generate quality leads in the “digital territory”
• Align their sales and marketing teams

Based on Winbound’s proven framework, he’ll share how you can use online content to create a Digital Twin of their sales team.  

Greg’s speaking engagements are insightful, data-backed, funny, and will even strike an emotional chord. 

Greg Mischio is the Founder and CEO of Winbound. Greg launched Winbound in 2014 to help small marketing teams struggling to produce the content that it takes to market effectively in today’s digital world. Winbound has evolved its model since those early days to mirror the sales process, effectively helping companies use content to create a “Digital Twin” of their sales team.

Winbound is a digital sales and marketing agency that helps sales and marketing teams use content to create a “Digital Twin” of their sales team. The approach includes collaborating with clients to produce sales-driven content, then using marketing to distribute the content to prospects. 

Winbound specializes in manufacturing and industrial clients, but our approach works for any B2B company with complex sales. Their clients have enjoyed double and triple digit increases in website traffic and qualified leads.

Greg has presented to the following organizations:

A Digital Twin is used in manufacturing to create a digital representation of a machine or process to improve performance and quality. This presentation shows B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. It includes insights on:

• • Integrating your sales team into your content marketing approach
  • Creating the most effective piece of content for each stage of the customer journey
  • Using content to create “referral” sources, much like your sales team does

Marketing has always felt like it gets the short end of the stick when compared to sales. But with more prospects searching online for solutions, management is now looking to marketing to help improve declining sales. Are you up for the task? 

In this presentation, we’ll show you how to:

• • Build a marketing strategy around generating sales
  • Create content that inspires a need for change
  • Produce marketing that creates trust in your sales team and company

One of the most common mistakes LinkedIn users make is to find prospects and then hit them with a sales pitch. The tactic seldom works and will leave your sales team frustrated and reluctant to use social media. 

A far more effective approach is to use LinkedIn to generate referrals and expand your business network. In this presentation, you’ll learn how to:

• • Build your referral network
  • Engage even if you’re not a content creator
  • Set goals tied to sales and track them

Find out how to use LinkedIn to open up a new territory for your sales efforts: The Digital Territory.

Send us your info and we’ll give you a link to Greg’s calendly to set up a call to discuss the event!