I love business books, but to be honest, I didn’t want to write this post. [Read more…]
More Than 75 Percent of Manufacturing Marketers are Winging It Without a Content Marketing Strategy
The key to success in manufacturing marketing — any marketing, really — is a great strategy. It’s especially important with content marketing, as that impacts deliverables in multiple ways. [Read more…]
What Would the Dalai Lama Do as a Content Marketer?
I recently expanded my reading list beyond fiction and business books to a book by the Dalai Lama. And surprisingly, I found that his teachings mirror the core of good content marketing. So join me as I answer the question, “What would the Dalai Lama do as a content marketer?” [Read more…]
Four Strategies to Help You Learn Your Customer’s Language
To win over your customers, you need to speak their language. With these four strategies, you can learn the language your customers are using, and then integrate it into your own content. [Read more…]
5 Top Marketing Challenges for Small Marketing Departments
Our research has revealed a number of different challenges for small marketing departments. Which one do you feel is the top marketing challenge for your team? [Read more…]
10 Ways Influencers Can Improve Your Content Marketing Effectiveness
Influencer marketing is all the rage. But one way to improve your content marketing effectiveness is to do more than treat influencers as spokespersons — it’s to collaborate with them on creating content. [Read more…]
Big, Brave and Bold Marketing: How to Make it Work Within the Customer Journey
Today, it’s getting harder to stand out from the crowd in a content-cluttered landscape. Get your customers to take notice by following the advice of two marketing giants, Ann Handley and John Jantsch: Be big, brave and bold marketing — but all within the context of the customer journey. [Read more…]
6 Steps to Building a Content Creation System
Improv is great at the comedy club, but systems win in many other creative endeavors — especially in content marketing. These six steps will help you establish the right content creation system for your marketing team. [Read more…]
11 Big Dogs Reveal How to Start Content Marketing
Wondering how to start content marketing? We tapped some top experts (and included our own tried-and-true approach) to give you sound advice on how to start — and sustain — your content marketing efforts. [Read more…]
How I Will See Further on the Shoulders of Content Marketing Giants
It’s easy to get sucked into a routine and stagnate toward mediocre results when you’re a small marketing department. That’s when you need to climb onto the shoulders of giants, like I did at Content Jam in Chicago. And with this post, I’ll share some secrets from the biggest (and best) in the biz. [Read more…]
