by Greg Mischio | Jul 12, 2022 | Perspectives
I recently took my first sales training class, which made me realize how valuable an understanding of the sales process is for me as a marketer. And when it came time to create the final assignment for the class, my value to the sales team became clear as well. The...
by Greg Mischio | Jan 12, 2022 | Perspectives
Like the line in the movie Gone With the Wind, your sales team’s reaction to marketing typically is they don’t give a damn. And it’s not their fault — it’s marketing’s fault. The truth is salespeople would LOVE to have great marketing in their organization. In...
by Greg Mischio | Dec 20, 2021 | Perspectives
Welcome to the 2021 edition of my annual Best Business Books of the Year post. Once again, I’ve compiled a list of my top reads from the past year, many of which made a tangible impact in how I approach business and this thing called life. Outside the business realm,...
by Greg Mischio | Jul 15, 2021 | Perspectives
“I’m tired.” That was the response the salesman — let’s call him Bob — gave me when we started our one-on-one training session. I had asked how his day was going, and in the past, Bob’s response ranged from “good” to “great.” But today, Bob was tired. “I’m...
by Greg Mischio | Apr 30, 2021 | Perspectives
If you want to create an effective strategy — marketing or otherwise — I’d like to have a word with you. One word and a definition, to be precise. The word is elegant, and the definition we’ll use is not the one that focuses on style and appearance. It’s...
by Greg Mischio | Mar 30, 2021 | Perspectives
I love big ideas. I love epiphanies and game-changing breakthroughs. But as I creep through my fifties, I’m starting to see how little moments in life can also equal big things. A couple just happened to me this past week. The first occurred right before a kick-off...
