by Greg Mischio | Jul 15, 2021 | Perspectives
“I’m tired.” That was the response the salesman — let’s call him Bob — gave me when we started our one-on-one training session. I had asked how his day was going, and in the past, Bob’s response ranged from “good” to “great.” But today, Bob was tired. “I’m...
by Greg Mischio | Apr 30, 2021 | Perspectives
If you want to create an effective strategy — marketing or otherwise — I’d like to have a word with you. One word and a definition, to be precise. The word is elegant, and the definition we’ll use is not the one that focuses on style and appearance. It’s...
by Greg Mischio | Mar 30, 2021 | Perspectives
I love big ideas. I love epiphanies and game-changing breakthroughs. But as I creep through my fifties, I’m starting to see how little moments in life can also equal big things. A couple just happened to me this past week. The first occurred right before a kick-off...
by Greg Mischio | Feb 25, 2021 | Perspectives
I had a wake-up moment during a call with Andrew Deutsch, a marketing expert with an impressive background in both business and technology. His strongest suit might be that he’s a straight shooter. The first time I met Andrew, I was struck by a business story he...
by Greg Mischio | Jan 21, 2021 | Perspectives
You heard it right: This marketer struggles with analytics. Yes, analytics, the basis for all modern marketing. The lifeblood of the business world. Everything, in the end, comes down to the numbers. And I struggle with them. Now why would I go public with this...
