by Greg Mischio | Dec 15, 2022 | Perspectives
Welcome to the 2022 edition of my Best Business Books of the Year post. This is my fourth annual Best Business Books post, and the reading required to build it is more than just a tradition. It’s a means to creating a strategic business edge. Selecting a particular...
by Greg Mischio | Jul 12, 2022 | Perspectives
I recently took my first sales training class, which made me realize how valuable an understanding of the sales process is for me as a marketer. And when it came time to create the final assignment for the class, my value to the sales team became clear as well. The...
by Greg Mischio | Jan 12, 2022 | Perspectives
Like the line in the movie Gone With the Wind, your sales team’s reaction to marketing typically is they don’t give a damn. And it’s not their fault — it’s marketing’s fault. The truth is salespeople would LOVE to have great marketing in their organization. In...
by Greg Mischio | Jul 15, 2021 | Perspectives
“I’m tired.” That was the response the salesman — let’s call him Bob — gave me when we started our one-on-one training session. I had asked how his day was going, and in the past, Bob’s response ranged from “good” to “great.” But today, Bob was tired. “I’m...
by Greg Mischio | Apr 30, 2021 | Perspectives
If you want to create an effective strategy — marketing or otherwise — I’d like to have a word with you. One word and a definition, to be precise. The word is elegant, and the definition we’ll use is not the one that focuses on style and appearance. It’s...
by Greg Mischio | Mar 30, 2021 | Perspectives
I love big ideas. I love epiphanies and game-changing breakthroughs. But as I creep through my fifties, I’m starting to see how little moments in life can also equal big things. A couple just happened to me this past week. The first occurred right before a kick-off...
