by Greg Mischio | Dec 12, 2023 | Perspectives, Strategy
Why do I read business books? The obvious reason is to learn new ideas, strategies, and tactics. But this quote from Marcel Proust seems more accurate, especially for me in 2023: “Every reader, as he reads, is actually the reader of himself. The writer’s work is only...
by Greg Mischio | Jun 15, 2023 | Perspectives
In a small town in New Jersey, there is a place called Camp Merry Heart. It’s a summer camp, where kids come to learn how to bolster their self-esteem and independence while having fun swimming, fishing, boating and more. But the campers here are different. They are...
by Greg Mischio | May 5, 2023 | Perspectives
The year was 2014, and my client had just given me some bad news: “Greg, we’ve decided we’re going to stop working with Winbound and go in a different direction.” I was ready with a list of reasons why that might not be a good idea, but I didn’t even bother with them....
by Greg Mischio | Jul 12, 2022 | Perspectives
I recently took my first sales training class, which made me realize how valuable an understanding of the sales process is for me as a marketer. And when it came time to create the final assignment for the class, my value to the sales team became clear as well. The...
by Greg Mischio | Jan 12, 2022 | Perspectives
Like the line in the movie Gone With the Wind, your sales team’s reaction to marketing typically is they don’t give a damn. And it’s not their fault — it’s marketing’s fault. The truth is salespeople would LOVE to have great marketing in their organization. In...
by Greg Mischio | Jul 15, 2021 | Perspectives
“I’m tired.” That was the response the salesman — let’s call him Bob — gave me when we started our one-on-one training session. I had asked how his day was going, and in the past, Bob’s response ranged from “good” to “great.” But today, Bob was tired. “I’m...
