by Greg Mischio | May 5, 2023 | Perspectives
The year was 2014, and my client had just given me some bad news: “Greg, we’ve decided we’re going to stop working with Winbound and go in a different direction.” I was ready with a list of reasons why that might not be a good idea, but I didn’t even bother with them....
by Greg Mischio | Mar 10, 2023 | Strategy
A competitive analysis is essential for any business initiative. But too often, companies think only of their direct competitors. As you’re assessing the competition, you may be surprised to find your biggest competitors aren’t always who you think. Here’s a...
by Greg Mischio | Dec 15, 2022 | Perspectives
Welcome to the 2022 edition of my Best Business Books of the Year post. This is my fourth annual Best Business Books post, and the reading required to build it is more than just a tradition. It’s a means to creating a strategic business edge. Selecting a particular...
by Greg Mischio | Nov 29, 2022 | Research
It’s that time of the year again: The Content Marketing Institute (CMI) has released its 2023 manufacturing trends report. We’ve got a number of stats to share with you — a mixed bag of struggles and successes, including one “same old story” that needs to be...
by Greg Mischio | Oct 20, 2022 | Strategy
“I don’t think we’re ready to start a marketing program yet.” That’s one of the common objections we hear when we talk to sales-oriented companies about launching a digital marketing initiative. They are in agreement this is something they need to do. They’ve...
