Consistency is important in your marketing communications and your workflow. This Case Study Checklist will help ensure you’ve literally checked all the boxes en route to producing a great case study. [Read more…]
Best Business Books I Read in 2019: From the Dalai Lama to Seth Godin
Emotional Data: Why Your Marketing Messaging Should Appeal to Captain Kirk and not Mr. Spock
One of the burning issues every marketing professional must answer is this: Why is Captain Kirk in charge of the Enterprise and not Spock? The answer has to do with emotional data, a dataset that can hold the key to what drives your customers’ decision-making. [Read more…]
6 Small Data Metrics Ideal for Small Manufacturing Marketing Departments
In the age of big-data driven businesses, LinkedIn’s Sean Callahan notes that it’s really “small data” that should be the focus of marketing departments. [Read more…]
To Outsource or Not to Outsource Marketing Activities: The $31K-a-Month Question
At a recent pitch, a marketing specialist told me that her directive from management was to outsource marketing activities…for the time being. [Read more…]
Helping Delta ModTech Achieve Big-Time Increases in Traffic and Conversions Just Part of the Story
Challenge: How to achieve gains with a small marketing team
Delta ModTech is loaded with some of the most brilliant manufacturing minds in the converting industry. But with only a two-person marketing team, marketers Wendy Stromberg and Dave Grenwis knew they had to look beyond their own ranks for help. [Read more…]
How to Write a Marketing Case Study: A Guide for Creating the Ultimate B2B Social Proof
For a manufacturing company, case studies can be one of the most effective ways to generate leads, showcase your strengths, and vividly demonstrate how you solve clients’ challenges. But there’s a problem: Case studies aren’t necessarily easy to create. Here’s a complete guide on how to write a marketing case study and create the ultimate form of B2B social proof. [Read more…]
Branded Search: What it is and Why it Shouldn’t be Your Main Source of Organic Traffic
Brand-name recognition has always been the Holy Grail for marketers. But when you’re trying to drive new buyers to your website, you need to rank for more than your own name and your own product names. Discover how to move beyond “branded search.” [Read more…]
More Than 75 Percent of Manufacturing Marketers are Winging It Without a Content Marketing Strategy
The key to success in manufacturing marketing — any marketing, really — is a great strategy. It’s especially important with content marketing, as that impacts deliverables in multiple ways. [Read more…]
You’re Spending Too Much Time Writing Your Blog Post and Not Enough Time on This
You spend a ton of time creating a post so it will rank in Google. But people may never visit your post unless they click through on the result that shows in the Search Engine Results Page (SERP). [Read more…]
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