by Greg Mischio | Jan 21, 2022 | LinkedIn Strategy
Why, oh why can’t you get your manufacturing sales team to engage on LinkedIn? For sales and marketing leaders, this is a head-scratcher, especially when you consider the research. According to LinkedIn, salespeople who engage in social selling are significantly...
by Greg Mischio | Jan 12, 2022 | Perspectives
Like the line in the movie Gone With the Wind, your sales team’s reaction to marketing typically is they don’t give a damn. And it’s not their fault — it’s marketing’s fault. The truth is salespeople would LOVE to have great marketing in their organization. In...
by Greg Mischio | Dec 20, 2021 | Perspectives
Welcome to the 2021 edition of my annual Best Business Books of the Year post. Once again, I’ve compiled a list of my top reads from the past year, many of which made a tangible impact in how I approach business and this thing called life. Outside the business realm,...
by Greg Mischio | Dec 9, 2021 | Search Engine Optimization
Search engine optimization is not so much about technical know-how as much as understanding what your manufacturing customers are searching for. Understand this, and you’ve taken the first step toward using SEO to generate sales. The goal of this blog post is to both...
by Greg Mischio | Nov 16, 2021 | Manufacturers
In our Manufacturing Simplified series, we reach out to the brightest minds in the industry to explain the world of manufacturing in terms we mere mortals can understand. This post’s focus: Operational Technology. When I first reached out to Dave Griffth to write this...
