by Greg Mischio | Sep 16, 2020 | Content
What do you do if you’re trying to create great content for a technical audience, and you don’t have the technical background the subject matter demands? Here’s a number of tactics from Winbound and some other top writers, including the #1 thing writers need to keep...
by Greg Mischio | Mar 30, 2020 | Case Studies
Consistency is important in your marketing communications and your workflow. This Case Study Checklist will help ensure you’ve literally checked all the boxes en route to producing a great case study. The checklist is based on our post: “How to Write a Case Study: A...
by Greg Mischio | Dec 27, 2019 | Content Marketing
I love business books, but to be honest, I didn’t want to write this post. What I really wanted to do is get on with all the strategic projects that need completing to ensure we’re on track with our messaging and SEO goals. This post seemed almost a bit indulgent. But...
by Greg Mischio | Nov 27, 2019 | Marketing Research
One of the burning issues every marketing professional must answer is this: Why is Captain Kirk in charge of the Enterprise and not Spock? The answer has to do with emotional data, a dataset that can hold the key to what drives your customers’ decision-making. I’m not...
by Greg Mischio | Oct 23, 2019 | Metrics
In the age of big-data driven businesses, LinkedIn’s Sean Callahan notes that it’s really “small data” that should be the focus of marketing departments. Callahan, who is the Director of Content Marketing for LinkedIn, co-wrote the book The Big Data-Driven Business...
