by Greg Mischio | Sep 22, 2022 | Sales and Marketing
Winbound has undergone a rebrand. It’s been twelve years in the making, but it didn’t require a new logo, a new color scheme, and a multi-million dollar rollout. Instead, it included the addition of just one word: Sales. Winbound is now a Digital Sales and Marketing...
by Greg Mischio | Sep 6, 2022 | Sales and Marketing
According to a report from the Content Marketing Institute, only 33% of manufacturers report that they’ve generated sales from their content marketing. It’s no wonder this is considered such a sales-driven industry. Actually, I nearly missed that number the first time...
by Greg Mischio | Aug 8, 2022 | Sales and Marketing
There’s an endless array of stats documenting the opportunity loss that occurs when sales and marketing aren’t aligned. Leads squandered, time wasted … the list goes on. But no one talks about loss of revenue. They should, because research indicates that a lack of...
by Greg Mischio | Jul 12, 2022 | Perspectives
I recently took my first sales training class, which made me realize how valuable an understanding of the sales process is for me as a marketer. And when it came time to create the final assignment for the class, my value to the sales team became clear as well. The...
by Greg Mischio | May 27, 2022 | Research
The eye-opening stat you see in the headline is a wake-up call to sales and marketing. But instead of just bombarding you with gloomy trends, we’d also like to provide you with some actionable strategies to help avoid a “digital doomsday.” It’s an interesting...
