by Greg Mischio | Nov 10, 2023 | Content
As more B2B companies see the value of videos in their content marketing, many are also struggling with how to create those videos efficiently. In a recent report from the Content Marketing Institute, for instance, 57% of marketers in the manufacturing sector said...
by Greg Mischio | Oct 16, 2023 | Content Marketing
Winbound reviewed over 400 manufacturing websites and evaluated their use of content throughout their customers’ sales and marketing journey. The inescapable conclusion is that the majority of websites didn’t have key content assets, and those that did weren’t keeping...
by Greg Mischio | Aug 28, 2023 | Outsourcing Marketing
When it comes to kicking up business leads, more and more B2B companies are realizing cold-calling and trade shows just aren’t cutting it anymore. The next step is to figure out what else you can do to gain more leads. One possible option is to hire a lead generation...
by Greg Mischio | Jul 31, 2023 | Strategy
Any executive about to embark on a new initiative needs to know the fundamentals of how it works. But when it comes to digital marketing, many industrial manufacturing executives fail to act because they struggle with both the concepts and the technology. This...
by Greg Mischio | Jun 15, 2023 | Perspectives
In a small town in New Jersey, there is a place called Camp Merry Heart. It’s a summer camp, where kids come to learn how to bolster their self-esteem and independence while having fun swimming, fishing, boating and more. But the campers here are different. They are...
