by Greg Mischio | Aug 26, 2024 | Sales and Marketing
Marketing’s role in business development isn’t just to build brand awareness and generate leads. It can also be used to improve your sales team’s performance. If you’re a manufacturer and you’re considering a digital marketing approach, you’ve probably heard that...
by Greg Mischio | Jul 16, 2024 | Manufacturers, Sales and Marketing
I see a lot of manufacturing leaders give up on their marketing efforts because they’re not seeing immediate results. Imagine if Henry Ford had operated in the same manner. It took Henry Ford five years and 19 different models before he created the Model T in 1908. It...
by Greg Mischio | Jun 6, 2024 | Social Media
One of my favorite things to do on LinkedIn is crowd-source ideas. And I can’t think of a better platform to answer the following question: What do you say to someone after they’ve accepted your LinkedIn invitation? This is a situation faced every day by sales and...
by Greg Mischio | May 15, 2024 | Strategy
With more of the sales process occurring online, manufacturers must now integrate digital marketing strategies into their approach. But if you’re a sales-oriented company, how do you create a marketing plan that also includes your sales team? For most manufacturers,...
by Greg Mischio | Mar 20, 2024 | LinkedIn Strategy
Most salespeople struggle with using LinkedIn. When I say “struggle,” I’m not referring to their ability to put up a profile picture or to like someone’s comment. I’m talking about their ability to use it for generating B2B leads. Why? Because there are two big...
