by Greg Mischio | Dec 15, 2022 | Perspectives
Welcome to the 2022 edition of my Best Business Books of the Year post. This is my fourth annual Best Business Books post, and the reading required to build it is more than just a tradition. It’s a means to creating a strategic business edge. Selecting a particular...
by Greg Mischio | Nov 29, 2022 | Research
It’s that time of the year again: The Content Marketing Institute (CMI) has released its 2023 manufacturing trends report. We’ve got a number of stats to share with you — a mixed bag of struggles and successes, including one “same old story” that needs to be...
by Greg Mischio | Oct 20, 2022 | Strategy
“I don’t think we’re ready to start a marketing program yet.” That’s one of the common objections we hear when we talk to sales-oriented companies about launching a digital marketing initiative. They are in agreement this is something they need to do. They’ve...
by Greg Mischio | Sep 22, 2022 | Sales and Marketing
Winbound has undergone a rebrand. It’s been twelve years in the making, but it didn’t require a new logo, a new color scheme, and a multi-million dollar rollout. Instead, it included the addition of just one word: Sales. Winbound is now a Digital Sales and Marketing...
by Greg Mischio | Sep 6, 2022 | Sales and Marketing
According to a report from the Content Marketing Institute, only 33% of manufacturers report that they’ve generated sales from their content marketing. It’s no wonder this is considered such a sales-driven industry. Actually, I nearly missed that number the first time...
