by Greg Mischio | Sep 13, 2021 | Strategy
There are four reasons why manufacturers have always been sales-driven organizations. Let’s take a look at why a digital newcomer has shaken up the traditional approach. Manufacturing has always been a realm of the salesperson. Relationships and deals have always been...
by Greg Mischio | Aug 30, 2021 | Strategy
Manufacturers never used to put much stock in marketing. Your salespeople were the ones who brought in the business. But times are changing. The mindset used to be that you needed a marketing department to create a logo, a nice looking website, and a booth at the...
by Greg Mischio | Jul 15, 2021 | Perspectives
“I’m tired.” That was the response the salesman — let’s call him Bob — gave me when we started our one-on-one training session. I had asked how his day was going, and in the past, Bob’s response ranged from “good” to “great.” But today, Bob was tired. “I’m...
by Greg Mischio | Jun 29, 2021 | Management
Why are we making marketing so difficult? Why do we spend hours agonizing over strategy, branding, and focus when one person has a simple answer to our question? It’s the customer. Whenever we get in a jam, we just need to ask the customer. Because they have the...
by Greg Mischio | Jun 18, 2021 | Content, Tools
Are you writing a blog post just for the fun of it? Heck no: You’re writing to create content that customers will love AND helps you stand out from the competition. Our blog post checklist ensures you’ll achieve both goals with every piece of blog content. With each...
