by Greg Mischio | Feb 21, 2017 | Content Marketing
We asked Spin Sucks’ Gini Dietrich the all-important question: What is the biggest mistake content marketers make? Her answer revolved around creating unique content, and we detail five rules to help small marketing departments make it happen. Gini Dietrich is the...
by Greg Mischio | Feb 6, 2017 | Content, Inbound Marketing
Ok, I’m guilty as charged. One day I looked up and I hadn’t published a post in a month. The cardinal sin of bloggers is failing to publish consistently, and I’d gone and done it. Well, I’m back on track and here to tell you why it happened,...
by Greg Mischio | Oct 12, 2015 | Content, Content Marketing, Inbound Marketing
When I first started doing content marketing, the advice was to blog 3-4 times a week to get results. But today, the focus on quantity has switched to quality. So what exactly constitutes quality in a blog post? I don’t have the answer, but I know who does. My...
by Greg Mischio | Sep 28, 2015 | Metrics
Evaluating marketing is all about results, right? But what are the important metrics a small business or a mid-sized business should set for its content marketing? Let’s focus on what types of metrics are actually achievable, then stake out the key numbers to...
by Greg Mischio | Aug 31, 2015 | Content
You want to know the hardest part about Internet Marketing for small businesses or small marketing departments? You’re reading it right now. Creating content is your biggest challenge, and no tool out there can do the writing for you. But this list can help you make...
