by Greg Mischio | Oct 27, 2021 | Strategy
With more of the sales process occurring online, manufacturers must now integrate digital marketing strategies into the mix. Here’s how to create a manufacturing marketing plan that helps you adapt to more online buyers AND integrates your sales team into the mix....
by Greg Mischio | Sep 13, 2021 | Strategy
There are four reasons why manufacturers have always been sales-driven organizations. Let’s take a look at why a digital newcomer has shaken up the traditional approach. Manufacturing has always been a realm of the salesperson. Relationships and deals have always been...
by Greg Mischio | Aug 30, 2021 | Strategy
Manufacturers never used to put much stock in marketing. Your salespeople were the ones who brought in the business. But times are changing. The mindset used to be that you needed a marketing department to create a logo, a nice looking website, and a booth at the...
by Greg Mischio | Jul 15, 2021 | Perspectives
“I’m tired.” That was the response the salesman — let’s call him Bob — gave me when we started our one-on-one training session. I had asked how his day was going, and in the past, Bob’s response ranged from “good” to “great.” But today, Bob was tired. “I’m...
by Greg Mischio | Jun 29, 2021 | Management
Why are we making marketing so difficult? Why do we spend hours agonizing over strategy, branding, and focus when one person has a simple answer to our question? It’s the customer. Whenever we get in a jam, we just need to ask the customer. Because they have the...
