Internet marketing for 1-2 person marketing departments.
If you want to learn how to do email marketing effectively, then understand there is no one thing that will ensure success. It’s a balance of strategy, techniques and execution. Here is an overview specifically designed for 1- to 3-person marketing departments. [Read more…]
For a variety of reasons, and for writers of all skill sets, writing website copy always seems to take forever. However, with the right focus, templates and a disciplined approach, you can write copy like a pro — even if you’re not one! [Read more…]
If there’s one thing that can be set in stone about digital marketing, it’s that nothing is set in stone. That’s why I need to modify our approach to LinkedIn company pages for smaller marketing departments. Here are five reasons why you need one, as well as some LinkedIn company page tips to help you get the ball rolling. [Read more…]
It’s easy to get sucked into a routine and stagnate toward mediocre results when you’re a small marketing department. That’s when you need to climb onto the shoulders of giants, like I did at Content Jam in Chicago. And with this post, I’ll share some secrets from the biggest (and best) in the biz. [Read more…]
Trade shows are still leaned on heavily as a key source of leads for your sales team. You can also use them as part of your content marketing efforts, boosting traffic and leads in the process. Integrate these 11 tips into your trade show marketing plan. [Read more…]
Your old content can deliver magical results if you revise and improve it. Using the right strategic approach, here’s how to update website content and boost keyword rankings in one fell swoop. [Read more…]
Explaining how content marketing works, including the impact it can have on your bottom line, is the key to get funding for this proven marketing tool. Here’s how to do it in language your boss will understand, especially the part about it being VERY good for your business. [Read more…]
Establishing content marketing ROI is probably the hardest part of the whole process…or is it? If you understand the ultimate goal of content marketing, then you’ll find our 5-step process to be as easypeasy as advertised. [Read more…]
When you create content, you’re giving of yourself and your business. The “give and you shall receive” approach aligns with The Go-Giver, a book that not only is a must-read for your marketing and sales team, but also underpins everything content marketing is about. [Read more…]
How does a small marketing department differentiate its content and its company from all of the online clutter? The secret is to use the personal brands that exist within your company. Personal branding expert Don Stanley shows us just how it’s done. [Read more…]
